Description:

This project focused on delivering a comprehensive branding and design solution for leading online casino platforms in the Middle East and North Africa (MENA) region, including Kuwait, Qatar, and the United Arab Emirates. The scope encompassed full brand identity development, design adaptations, and visual content strategy tailored for culturally diverse audiences in both Arabic and English.

Key deliverables included:
Logo design and custom typography that aligned with both regional aesthetics and global iGaming standards.

Creation of infographics and promotional visuals for Emirati casinos to enhance user engagement and boost visual storytelling across digital platforms.
Development of a dual-language interface with specific attention to RTL (right-to-left) formatting for Arabic content.

Strategic input on the information architecture and layout of the Arabic website version, ensuring a seamless and intuitive user experience across languages.
Redefining existing casino concepts by introducing a new, unified visual language inspired by Middle Eastern culture, motifs, and color theory, offering a refined balance between traditional and modern gaming atmospheres.

This project reflects a deep understanding of regional user expectations in the MENA iGaming market, blending localization, bilingual design, and cross-cultural branding expertise. The final deliverables are fully aligned with international usability practices while preserving the rich heritage and elegance of Arabian design philosophies.